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Steve Appel Real Estate

Like many others who reside here in our lovely state of Florida, I originated from out of state, Maryland specifically. Having relocated my family from one state to another, I am quite familiar with the many trials and tribulations that are encountered in a new home relocation. From searching for and obtaining new jobs, to finding the 'right fit' community, I know the issues you will be confronting if moving in from out of state as I have personally lived the experience.

A resident of Florida s...

What's New?

AI, AI, AI: Ads, oversight and the age of the algorithm

From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the te ...

Many buyers think home prices will only rise. Is that a safe bet?

A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can on ...

Keller Williams CEO: Private listings should be a ‘local decision’

Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims ...

5-second rule: What a homepage needs to make visitors stay

Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. ...

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers wh ...

Can a $1 price tag get your lagging listing off the books? The Download

As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers. ...

The $12,000 monthly marketing spend you didn’t know you were wasting

Hidden costs are holding real estate marketers back — and most don't even realize it's happening. ...

100% commission, 110% support

Why industry perception of the 100% brokerage model isn’t reality. ...

Avoid these 6 real estate branding mistakes

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. ...

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now. ...

Testimonials

I purchased a home in Florida with the excellent assistance from Steve Appel. As an out of towner, I had very limited knowledge of the area. Steve was outstanding! He listened to what I was looking for and provided listings for us to review that met ...

- Jeff Pillas

I am pleased to say that my husband and I are repeat clients of Steve's! Two years ago Steve assisted us in finding our first home in Zephyrhills, Florida, and when we found ourselves looking again, we knew from experience that Steve was the only loc...

- Nancy Heltman

Steve Appel was instrumental in assisting us in selling our home. From prep, to listing, to closing, and also in a fast moving market, every step was smooth. Steve also assisted us in purchasing our new home, which also went smooth. We are extremely ...

- Diane Bailey

You can't go wrong with Steve Appel as your realtor! He was patient and took time to explain things to me. I am a first time home buyer so I had lots of questions. Steve is very responsive to phone calls & texts & will work with your schedule. He als...

- Natalie

Just recently closed on our first home. Steve Appel was fantastic throughout the entire process. So approachable and always available for questions. We felt like we had someone on our side who truly cared about our needs and helped us get exactly wha...

- Kristina Montalvo

The consummate Professional. Steve does not sell you he advises and informs your decision making. When you combine his Real Estate knowledge with his Financial background you have a powerful advocate. He is proactive and responsive. I felt comfortabl...

- Roy Webber IV

We are out of state and Steve took on the challenge of selling our home with enthusiasm. His advice, dedication, attention to the details and timing were on point. He kept us up to date on all activities, showings and comments. Steve also went the ex...

- Girdlehoods

Steve was great to work with. He was always available when we had questions or wanted to go see a home, even with very little advanced notice. He was very patient with us and we really appreciated his honesty when looking at prospective homes. Steve ...

- Judy Pate

My wife and I have worked with Steve since 2012, and he has proven to be an exceptional realtor. Steve has been incredibly meticulous in every step of assisting us with buying and selling. He takes his time to ask all the right questions, communicate...

- Tim

We recently closed on our new construction home. Steve was very attentive to every detail, asking all the right questions and working to ensure the builder worked to their highest standard. We purchased our first home 10 years ago with Steve, sold th...

- Timothy Allard